about volta vitality

Volta Vitality is a next-generation practice where beauty, wellness, and regenerative medicine meet—offering a personalized, holistic approach to lasting vitality.

THE IDEA

Volta began as a boutique plasma studio and evolved when lifelong friends Alicia and Hannah—who never imagined they’d go into business together—realized they could create something truly special by combining their unique strengths. With deep clinical expertise and a shared passion for healing and transformation, they’ve built a space where clients are seen and supported.

Every treatment we offer is something we genuinely believe in—chosen for its ability to deliver results while respecting your body’s natural rhythm. Whether you’re seeking skin rejuvenation, weight loss, nervous system support, or a complete glow-up, your care plan will be co-created with intention—minimally invasive, deeply effective, and aligned with your biology, values, and goals.

We’re here to help you feel more at home in your body—authentically, artfully, and with just the right dose of magic.

 
 

Alicia

CO-OWNER / PRACTICE MANAGER / PLASMA PRACTITIONER

I’ve been a pioneer of plasma-based skin rejuvenation in my home community of Santa Cruz and the greater SF Bay Area for the past five years. A proud UCSC alum, my professional path began in government work as an Agricultural Biologist for 12 years before I followed my entrepreneurial instincts into the world of tech, startups, marketing, and branding for another 6 years. Then, In 2020, I took an unexpected but aligned pivot into aesthetics—driven by a deep passion for preventative and holistic health. My work with Plasma electricity-based modalities centers on harnessing the body’s innate natural healing and regenerative capabilities to restore and enhance the skin. I hold certifications and advanced training in both Plasma Fibroblast and Jet Plasma and now have the honor of training and mentoring other practitioners in these modalities.

Lately, I have been passionate about peptide therapies and GLP-1’s, having immensely benefited from these compounds myself. I have been receiving additional education and working towards new certifications to assist others on their health and wellness journey. I’m thrilled to be able to collaborate with amazing health care providers Nurse Hannah and Dr. Ruiz to expand Volta into her next evolution as Volta Vitality! 

When I’m not in the studio, I might be thrifting, traveling, reading a book with my feet in the sand or chasing an epicurean delight. 

 
 

Hannah

CO-OWNER / REGISTERED NURSE / AESTHETIC INJECTOR

I am a Santa Cruz native, registered nurse, and educator with over 20 years of experience in healthcare. My journey began in 2005 as a Medical Assistant, and since then I’ve cared for patients in the ICU and Cardiology while also teaching Medical Terminology, Healthcare Law & Ethics, and Clinical Skills at Cabrillo College.

Blending my medical expertise with aesthetics allows me to do what I love most - help people look refreshed, feel confident, and embrace their natural beauty.

Rooted in the vibrant, health-conscious Santa Cruz community, I value balance, wellness, and connection. Married for over 20 years and raising three active kids (plus our pit bull, Kona), my life is full of energy and love. Outside of the clinic, you’ll find me cheering at sporting events, coaching vaulting, spending time with horses, caring for my plants, spending time with friends, or simply enjoying the sun and outdoors.

At Volta Vitality, my goal is to provide safe, thoughtful, and personalized care, so every client leaves not just looking their best, but feeling aligned inside and out.

 
 

Dr. Jose Ruiz

MEDICAL DIRECTOR / INTERNAL MEDICINE PHYSICIAN

Dr. Jose Ruiz is a board-certified Internal Medicine physician with nearly 20 years of experience in hospital-based care. A graduate of UCLA and USC, Dr. Ruiz considers it a privilege to serve his patients and brings a grounded and holistic approach to medicine. 

Inspired by his wife’s enthusiasm for aesthetics, Dr. Ruiz has been actively expanding his training in aesthetic and regenerative medicine. He finds joy in helping people feel confident in their skin—offering advanced, science-backed solutions that support both beauty and well-being. Outside of medicine, he’s a proud father of three, an avid soccer and volleyball player, and a hands-on home repair enthusiast who enjoys working out, attending church, and spending quality time with his family. 

Dr. Ruiz values the thoughtfulness, compassion, and dedication that Alicia and Hannah bring to their work, and is proud to support Volta Vitality as supervising physician—partnering with them to ensure the highest level of care for every patient.

About our Location

We are located at the Well Mission Building at 120 Mission St. Near the Clocktower in Downtown Santa Cruz. This location does not take walk-ins- we are by Appointment only. We share the building and waiting room with multiple therapy offices, and we look forward to welcoming you into the soothing environment we’ve created! We have a small private parking lot available for clients, and there is also metered street parking along Mission St. in front of the building.

Contact us

(831) 999-2991
120 Mission St. in Downtown Santa Cruz